Ad

An advertisement is a message served on publishing sites or apps and it can be in many different formats, including: image banner ad, text link ad, Flash/SWF ad, HTML5 ad, movie, video/audio clip, HTML/JavaScript code, or Rich-Media ad tag from third-party ad vendors.

Relationship

An ad can link to multiple Zones, multiple Groups, and an Advertiser.

Similar terms

Creative, banner, advert, advertisement

Ad Management

You can see a list of ads when you follow the menu Ads / All. There are a row of buttons on the top right and bottom left so you can perform the most frequent ad tasks.

Create a New Ad

• Sign into your account, follow the menu Ads/ Create a New Ad
• Click on the Add tab to enter the new ad's information

Link an Ad to a Zone

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Click on Relations tab and then All Zones tab
• Check the box next to a zone name to link to this ad

To display an ad in multiple ad placements, link it to multiple zones.

Link an Ad to a Group

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Click on Relations tab and then All Groups tab
• Check the box next to a group name to link to this ad

Link Ad to an Advertiser

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Click on Relations tab and then All Advertisers tab
• Select an Advertiser to link. Select a permission level: View and/or Edit this Ad, then click the Link button

Apply a Restriction to an Ad

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Select Restrictions tab, click Add tab and choose a Restriction Type

Set Ad Rates or Set Ad Budget

Please follow the instructions here to set ad rates and/or ad budget

Generate Ad Tag to Serve/Display

If you want to always display this ad, you can generate the tag for this specific ad. This code will not rotate different ads. To rotate multiple ads, use the zone's ad tag instead.

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Click on Ad Tag tab
• Select all and paste it to your website where you want to serve this specific ad

Change the Status of an Ad

You can quickly toggle the ad status on the ad list page by clicking on the Green/Gray button. Additionally, you can change the status of an ad with these steps:

• Sign into your account, follow the menu Ads / All
• Select an ad you want to change its status, click Edit tab, there you can set the ad status to be:
  • Active: ready to serve and receive impressions
  • Pending: temporary/short-term pause or not yet ready
  • Archived: long-term storage, can still view reports but cannot edit or serve impressions
  • Deleted: no longer need, data will be purged after several months

Lock an Ad from Modifications

If you do not want any potential modifications to the ad settings, restrictions, rates, you can set the ad lock status to Locked. Once an ad is locked, you and your advertisers cannot modify it until it is manually unlocked.

Archive an Ad

If an ad has finished its campaign and is no longer active, you can archive it. An archived ad still retains its reports but is not active or editable. To archive an ad: select an ad under tab Active and click on button Archive.

If an ad were recently archived, you can reactivate/unarchive it by clicking on the ad name from tab "Archived", click tab "Edit" and click on the link "Reactivate this archived ad". For older archived ad, please contact us for assistance.

Duplicate an Ad

To quickly create different ad versions and variants, you can make more copies of the same ad.

• Sign into your account, follow the menu Ads / All
• Select an ad, click Copy button. You can set it to link to the same zone or group and have the same restrictions

Export Ad List

When viewing the list of ads, you can click on the Export icon to download other formats, including text, printer-friendly, CSV, Excel, and PDF.

Preview All Active Ads

For your convenience, you can quickly preview all active ads. Click on the Export icon and choose the option "Preview all active ads" and it will open in a new window with all ad IDs/names and the previews of all active ads.

Bulk Action Mode

When viewing the list of ads, you can see a small check box in the header area of the first column. You can check this box to switch between the bulk action mode and single action mode. In bulk action mode, you can delete and archive multiple ads together.

Import Ads

If you are switching from another ad server, we can import your ads in bulk into our adserver so you do not have to manually create them one by one. Please contact us for further instructions.